Sol
Martinez

Social MediaContent CreationGraphic Design

Social media and content, shaped by a designer’s eye.

About

Design-led social media

I’m Sol, a Tel Aviv–based social media manager and content creator. I’m a first-year Visual Communication student at HIT – Holon Institute of Technology and a graduate of Bezalel’s extension studies program.

My background in design and fashion shapes how I approach social media: a precise visual language, considered styling, and content built around each brand’s identity. I work with businesses from concept and strategy through production and publishing.

HITVisual Communication, 1st year

BezalelExtension Studies

Tel AvivBased in Israel

Selected work

Projects

ri_collection__ ⌄＋ ≡

56posts2,702followers1following

RiJewelry/watchesLovingly Made Jewelry.www.ricollection.store

Seen on you

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Little Treasure

BRACELETS

Jewelry Brand

RI Collection

Full social media management for RI Collection, a jewelry brand, from shoot days to the final post.

Concept: Natural-light imagery of the pieces worn in real, everyday moments, keeping the brand feminine and personal.
Scope: Full management, shoot days, Reel editing and post design.
Strategy: Reels and Stories built around seasonal campaigns that invite customers to order ahead of the holidays by direct message.

Results · July – October 2026

+86%Follower growth in 3 months
1,456 → 2,702

348.2KViews in 30 days

41.1KViews on a single post

484Link clicks to the store

Wedding Content

Nizan & Shahaf Wedding

Content creation and social media coverage of Nizan & Shahaf’s wedding, from live Stories to Reels delivered within 24 hours.

Live: Real-time Stories throughout the event.
Reels: Edited and delivered within 24 hours of the event.
Photos: Atmosphere photography of the details, guests and moments.

Studio work

Design & Making

A selection from the portfolio that got me into Visual Communication: photography, posters, type, fashion and illustration.

Photography

The Power in Femininity

A photo series on where traditional masculine strength meets delicate feminine touches. The unexpected pairing offers a new, ironic angle on power and femininity.

A soldier wearing safety goggles with a pink ribbon

A crate of bullet casings tied with pink ribbons

A hand tying a pink ribbon to a tank barrel

Posters · Typography

Barbie vs. Oppenheimer

A poster series on how Barbie is diminished through a male cinematic gaze, pointing sharply and with a wink at the gap between the filmmaker’s intent and its gendered reading.

Typography; AI imagery in the “We Can Do It” poster

Two pink and turquoise posters: Barbie in a We Can Do It pose, and a ponytail silhouette filled with Hebrew lettering

Type Design

Armor Script

The hand lettering of Armored Corps instructors, cut from rectangles and used on lockers, crowns and notebooks. I recreated it in cut glitter paper, then developed it into a digital font.

Cut-and-paste, 70×50 cm; digital font

Hebrew alphabet cut from green glitter paper

Fashion

Signature

A corset woven from instructors’ lanyards: a visual signature that turns a rigid role into soft material, where body, role and symbol meet.

Braided lanyards, hand-stitched

Digital Illustration

Between Homes

Two self-portraits of the spaces I lived in as a flight attendant: the fixed room and the portable one. They explore identity through space, and the pull between staying and moving.

Illustrations of a bedroom and a packed carry-on suitcase

Services

How we can work together

Full Management

Strategy, content, publishing and community management, with a monthly report.

Content Production

Shoot days, Reels, carousels and Stories, ready to publish.

Strategy

Audience, content angles, a hook bank and a calendar you can run on your own.

Graphic Design

Post and Story templates, Highlight covers and visual identity for social media.